Living Real — Brand Anchor Card

A grounded reference for your voice, framework, and identity.

Living Real — Brand Anchor Card

A grounded reference for your voice, framework, and identity.

Living Real - Brand

A grounding framework for staying clear, compassionate, and real in everything you create.

1. Purpose

To create safe, permission-giving spaces for people quietly grieving someone who's still here — restoring wholeness through awareness, compassion, and truth.

Living Real exists to support emotional survival in the spaces where loss is already happening, but no one is acknowledging it.

2. Core Philosophy

Living Real is not a slogan — it's a way of being:

Choose compassion over assumption
Think the best of others, even when they fall short
Stay grounded in truth, not performance
Honor complexity over simplicity
Make space for "both/and"
Practice presence instead of perfection
Lead with lived experience
Let resilience empower authentic living
It is Restorative Education for Real Life.

3. Guiding Anchors

These guide every product, program, word, and interaction:

Resilience Empowers Authentic Living

Strength doesn't come from holding it all together — it comes from telling the truth about what hurts and who you are becoming.

Restorative Education for Real Life

Teaching that meets people in the middle of the mess — not after they've cleaned it up.

Permission Over Pressure

People don't need to be fixed. They need space to feel.

Realness Over Performance

We honor grief as it actually is, not as culture expects it to be.

4. The REAL Method Framework

A lived-experience model for navigating anticipatory grief.

Recognize

Name what is changing, even before it feels "real."

Embrace

Let yourself feel the truth — compassionately, without judgment.

Align

Choose actions and boundaries that honor your needs and your values.

Live

Move through the middle of goodbye with authenticity, presence, and gentleness.

This cycle repeats as often as needed. There is no timeline.

5. Brand Aesthetic

Colors

Deep Ocean Blue #1E3D59
Warm Sand #E8C39E
Muted Coral #E6A79C
Seafoam Green #C7E5D8
Cream #F9F6F1
Charcoal #263238

Fonts

Headings: Montserrat
Body: Lato
Accents: Playfair Display (Italic)

Tone

Warm. Grounded. Honest. Compassionate. Calm. Real.

Never performative. Never "toxic positive." Never rushed.

6. Signature Phrases

Use these throughout your content:

"You're grieving someone who's still here."
"The ache no one sees."
"There's no right way to do this."
"You don't have to carry this alone."
"Resilience empowers authentic living."
"Restorative education for real life."
"Real, not performative."
"Permission, not pressure."
"You matter in this story too."

7. Use This Anchor Card To...

Stay aligned with your voice
Keep your realness consistent
Avoid over-explaining or over-performing
Refocus when overwhelmed or unsure
Build your programs, journals, coaching, and offerings consistently
Review before writing any sales page, journal entry, email, script, or social post

This is your one-page truth map — always come back here.

Brand Hierarchy (Final)

Brand Name: Living Real

Tagline: Resilience Empowers Authentic Living

Framework: The REAL Method (Recognize, Embrace, Align, Live)

First Product: The REAL Journal: The Middle of Goodbye

Founder: Heidi Coleman

Website: heidicoleman.com